About Us
About Us
About Us
About Us – Indian Cattle Show (ICS)
A Global Platform for India’s Indigenous Cattle Heritage
The Indian Cattle Show (ICS) is a visionary initiative created to place India’s indigenous cow breeds on the global stage. Rooted in the philosophy that every farmer and gaupalak (cattle keeper) deserves global recognition, ICS serves as a bridge between India’s ancient rural wisdom and the modern world.
India possesses one of the world’s richest bovine heritages. Our native breeds are known for their unique qualities climate resilience, medicinal value, natural productivity, and ecological harmony. Yet, despite this immense potential, indigenous cows have not received the global visibility or scientific acknowledgment they truly deserve.
ICS was conceived to change this reality.
Our Purpose
ICS is not just an exhibition—it is a national movement to:
- Empower farmers and cattle breeders with a powerful global identity.
- Promote scientific understanding of India’s indigenous breeds
- Revive pride in our native cattle and the traditions that protect them.
- Create sustainable rural livelihoods through cow-based farming and industry.
- Build international awareness about the value of Indian breeds and their role in a chemical-free future.
Through knowledge-sharing, exhibitions, competitions, demonstrations and networking, ICS brings together farmers, scientists, gaushalas, researchers, youth enthusiasts, entrepreneurs and global livestock experts on one common platform.
Our Vision
Key Vision Pillars
- Conservation of Indigenous Breeds – Preserve and scientifically strengthen India’s native cow breeds, ensuring their survival, purity, and global recognition.
- Promotion of Natural & Cow-Based Farming – Encourage chemical-free farming practices through desi cow-based agriculture, boosting soil health, farmer income, and ecological sustainability.
- Rural Economy Transformation – Develop village-level industries around milk, dung, urine, organic fertilizers, and wellness products—creating a self-sustainable rural economy.
- Empowering Gaushalas & Gopalak Families – Strengthen the social and financial ecosystem of gaushalas and support families whose livelihoods revolve around native cattle.
- Healthy & Holistic Living – Promote the scientific benefits of desi cow products for natural health, disease-free living, and overall well-being.
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The Indian Cattle Show (ICS) is a visionary initiative created to place India’s indigenous cow breeds on the global stage.
Our Mission
Through knowledge-sharing, exhibitions, competitions, demonstrations and networking, ICS brings together farmers, scientists, gaushalas, researchers, youth enthusiasts, entrepreneurs and global livestock experts on one common platform.
ICS operates with a deep commitment to cultural heritage and modern scientific progress. By combining traditional knowledge with innovative methods, we aim to build a future where indigenous cows become a symbol of national pride and global admiration.
Mission Focus Areas
- Ensuring every household understands the value of owning an indigenous cow and the sustainable lifestyle it enables.
- Building a nationwide network of gaushalas, cattle experts, research bodies, and farmers.
- Revive pride in our native cattle and the traditions that protect them.
- Providing farmers with global exposure through international collaborations, seminars, trade opportunities, and knowledge exchange.
- Offering a platform where youth can engage in cattle science, veterinary innovation, research and entrepreneurship.
- Positioning India as a global reference point for indigenous cattle genetics, sustainable agriculture and natural health practices.
Why ICS Matters
The Indian Cattle Show (ICS) stands as a transformational platform dedicated to elevating India’s indigenous cattle ecosystem. At a time when sustainable agriculture, native genetics and natural farming are gaining global importance, ICS plays a vital role in guiding farmers, breeders and rural communities toward a stronger and more empowered future.
1. Breeding Awareness & Genetic Excellence
ICS promotes a deep scientific understanding of indigenous cattle breeding.
- It educates farmers on pure-breed conservation, smart breeding practices, and genetic improvement.
- Access to experts , advanced research, and high-quality breeding resources helps cattle owners enhance the productivity and purity of native breeds.
2. Sustainable & Cow-Based Farming
ICS encourages a shift towards eco-friendly, regenerative, and self-sufficient farming systems.
- Indigenous cows enable chemical-free agriculture that enriches soil health and boosts crop output.
- Natural resources like dung and urine become valuable inputs for organic fertilizers, bio-slurry and bio-pesticides.
- Farmers gain independence from expensive chemical inputs and move toward a more profitable, sustainable model.
Through this, ICS contributes directly to India’s mission of natural farming and holistic rural growth.
3. Award Recognition & Global Visibility for Cattle Owners
ICS honors farmers and gaupalaks who dedicate their lives to indigenous cows.
- Outstanding cattle and their owners receive national-level awards, raising their prestige and inspiring the community.
- These recognitions acknowledge excellence in cattle care, breeding quality, productivity and scientific management
- With international participation and media presence, ICS offers global visibility, giving farmers the platform and respect they have long deserved.
What Our Clients Say
Just returned from an incredible trip to India where I had the privilege of visiting the India Cattle Show! The quality of the animals on display was exceptional, showcasing the incredible advancements being made in genetics and knowledge of the farmers. It was truly inspiring to see such passion for the industry – with over 300,000 visitors over the 3 days!
Just returned from an incredible trip to India where I had the privilege of visiting the India Cattle Show! The quality of the animals on display was exceptional, showcasing the incredible advancements being made in genetics and knowledge of the farmers. It was truly inspiring to see such passion for the industry – with over 300,000 visitors over the 3 days!
Just returned from an incredible trip to India where I had the privilege of visiting the India Cattle Show! The quality of the animals on display was exceptional, showcasing the incredible advancements being made in genetics and knowledge of the farmers. It was truly inspiring to see such passion for the industry – with over 300,000 visitors over the 3 days!